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Mercury Athletic Footwear: Valuing the Opportunity

Complete valuation of a potential acquisition of Mercury Athletic Footwear by Active Gear.

A)Cost of Equity (Ke) for Mercury.
(B)Financial projections for Mercury made by Liedtke in Exhibits 6 and 7. Are there any projections that are inappropriate? What would you change?
(C) Value of Mercury using a discounted cash flow analysis.
(D) Valuation as conservative or aggressive?

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Keywords: mercury athletic footwear
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